Zombies,
and Monsters,
and Chainsaws,
Oh My!
Miller Lite had a problem in the month of October Halloween was a killer drinking occasion, but the rest of the month was…lifeless.
So we created a program that turned the entire month into a celebration of Miller Time, with horror movie nights at bars, and streaming flicks at home via in-pack codes.
We took their iconic white can as a creative challenge: how simply could we telegraph a specific horror movie or trope without altering the can?
With just positioning position, and a few props, we managed to do it in a way that was memorable, engaging, and also didn’t get us sued.
Taking it Home
In stores, people who picked up a case of Miller Lite could upload a picture of their receipt to unlock a special library of free horror movies sponsored by Miller Lite. I really only put this in because the cans walking toward you on each page still cracks me up.
