This is a Public
Student Announcement.
Unlike most education brands, kids are at the center of the LEGO Education approach to STEAM. So for their 2023 campaign, we turned the mic over to those students. Literally. By creating a world of engaged learners, we showed educators that LEGO Education was motivated by the same thing they are—the kids—and gave them a glimpse of the confident students we all want to unleash.
Speaking in Kid
In display ads, we created space for students to speak directly to educators, striking a careful balance
between youthful authenticity and key messages that mattered to LEGO Education.
Designed to
be Bite-Sized
With just one day to shoot, we planned every part of the campaign meticulously. We scripted standalone scenes within spots that could double for brand statements on social. Plotted speaking roles by age group and sweated every featured extra.
We even captured wild audio on talent not being filmed, to create an entire additional spot above and beyond what was budgeted for.