Welcome to the Sandbox.

When the Bixby 2.0 AI was unveiled at their annual dev conference, Samsung needed to make developers feel it was capable of more than the un-loved original. A lot more. They came to us with a laundry list of (admittedly painful) talking points, and we responded by creating a film that invited developers into an infinite sandbox full of winks, mischievous tension, and more than a few donuts.