The Future
Comes Standard.
Ford’s “Built for America” campaign wasn’t resonating in California. Years of ads had created the false impression that their vehicles were as old fashioned as their values, but that notion was behind the times. So we created a new message that combined Ford’s “everyman” appeal with the desires of a progressive state : that the future should belong to everyone. So in a Ford, the future comes standard.
Bringing California to Life
Anyone living in California knows the state is much more than beach. We set out to film spots that captured the true variety of the state, showing story-driven vignettes against backdrops of orchards, desert, and coastline.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Getting Down and Dirty
Keeping dealers happy is critical for automotive brands. To help meet their needs, we extended the campaign down the funnel, creating sales-oriented spots that hit hard on specific features and talking points that the dealers wanted to highlight.
