One Client,
Two Different Visions.
We all know that presenting work can matter just as much as the work itself. To that end, I wanted to include on this site an example of that how I do that, and this concept presentation for Shell Commercial Fuels was the perfect example. It’s a good example of how I take apart a brief, and draw solid strategic lines, and turn it into work with markedly different personalities.
Fueling the Incredible
Our first took its inspiration from looking back. It highlighted the heritage of how fuel built the world we see today, and inspired people to use new fuels to build more incredible things going forward. In that way it acknowledged the need for change, while also claiming a position of supremacy that no other energy solution can touch.
What if we thought about it differently?
What Tomorrow Runs On
Our second thought took its inspiration from looking back. It highlighted the heritage of how fuel built the world we see today, and inspired people to use new fuels to build more incredible things going forward. In that way it acknowledged the need for change, while also claiming a position of supremacy that no other energy solution can touch.
